Nhasi makambani anomanikidzwa kushanda mumamiriro ezvinhu ekukwikwidza kunotyisa, iyo pfungwa yakasiyana yekodhi uye kusikwa kwehutano hwavo kunobatsira kurarama. Kuburitswa kwehurumende kwesangano ndechimwe chezvinhu izvi izvo zvinoshanda zvakasikwa pakuumba chimiro chakanaka nekuwedzera mari.
Chii chinozivikanwa sechinhu?
Pakati pemashoko ekutengeserana, kune pfungwa dzokuti iyo mharidzo haifaniri kunge ine vadzidzisi ve PR chete, asi vamwe vose vashandi vekambani. Mari yose yebhizimisi inobva kune avo, chero chii chaanowana. Kuzivikanwa kwekambani ndiyo nheyo yekutaura kwekambani yekutaurirana. Ndiyo imwe yenzira dzinokosha dzekuedza kutarisira mutengi, naizvozvo tsanangudzo yaro inosanganisira zvinhu zvakawanda:
- Chimwe chinhu chinonyanya kukosha chekuisa marashi, kutora nzira yakabatana yekugadzira mapepa ebhizinesi, kushambadzira uye magwaro eumhizha.
- Chigadzirwa chekuona chinorondedzerwa sehutano hwemagadziro ehumwe hunobatanidza zveruzhinji ruzivo rwunobva kuchimiro kusvika mune imwe semantic nzvimbo.
- Kugadzirisa kuonekwa kwechiratidzo chechikonzero chekutenga kubva kune vavanoteerera.
Ndezvipi zvinobatanidzwa muhutano hwekambani?
Izwi rezwi iri pamusoro apa rinoratidza pachena kuti urongwa hwezvinhu zvayo huchava hwakazara. Basa iri, sekubatana kwekugadzirisa, rinosanganisira kutsvaga zvinhu zvinoumba ushamwari hwekambani. Maererano nebhuku chero ripi zvaro rekuisa marimi , rinosanganisira:
- fomu yega yega sangano;
- business card;
- zvisikwa uye mamwe mavara emutambo;
- brand fonts uye zvinyorwa;
- trademark;
- logo.
Sei tichida kuburitsa maitiro?
Zvinangwa izvo kune imwe kana imwe nzira yekudhinda, inonzi mabasa ayo. Vanotsanangura zvinoreva uye kutungamirirwa kwebasa, uyewo ukama huri pakati pezvinhu zvekambani. Izvo zvakasiyana-siyana zvekambani zvinosanganisira mabasa anotevera emhando yekushandira:
- Kusiyanisa basa . Kugoverwa kwezvinhu nezvinhu zvebasa zvichibva kuhuwandu hwakafanana uye huchibatsira mune hutano pakati pavo.
- Image function . Kuumba nekusimudzirwa kwechifananidzo chinokurumidza uye chinoshamisa chechiratidzo, kushanda kuwedzera mukurumbira uye mukurumbira.
- Kushamwaridzana basa . Kufuridzirwa kwekusaziva kwevangakwanisi kutenga nechinangwa chekugadzira chimiro chakanaka chekugadzirwa.
- Warranty function . Muiti, anotengesa, anozadzisa zvivimbiso zvinoshandiswa nemutengi kugadzirisa zvaanoda.
Mhando dzehutano huzivikanwa
Kuenzanisa kwemhando dzakasiyana-siyana dzekuisa marimi kunoitwa maererano nemhando dzevatakuri vayo. Inosanganisira nzira dzose dzekutengeserana kwekutengeserana nevatengi. Maitiro emazuva ano ehutano hunotibvumira kuti tisiyane nemhando dzakadai se:
- kushamwaridzana kwehutano hwemukati nekunakisa zvinhu zvekambani;
- kugadzira yunifomu yevashandi;
- zvigadzirwa zvepakiti zvinyorwa;
- michina yemagetsi yemafambisirwo emakambani;
- kudhindwa kuparidzirwa uye mifananidzo yekudhinda zvidhori
Nzira yekugadzira ushamwari hupi?
Kubvira pakuvandudzwa kwechimiro chekuona kwekambani kunoda kuwedzerwa mutoro uye kunyatsonzwisisa zvido zvemutengi, kukurudzirwa kwehutano hunofanira kuwira pamafudzi evakadzidza. Mukuwedzera kune vanogadzira, inoda rubatsiro rwevatengesi, vanoongorora nezvepfungwa, polygraph nyanzvi uye vanyori. Boka revanyanzvi rinogadzira mufananidzo wekambani mune zvikamu zvakasiyana:
- Logo development . Ichi ndicho chikamu chepamusoro apo pane zvimwe zvikamu zvemufananidzo wekambani unoona zvichavakwa. Mavara uye mavara anoshandiswa kwekodhi ichave ari mubhizinesi makadhi, zviratidzo uye pawebsite yekambani.
- Kugadzira chirairo . Inogona kunge iri mazwi, inzwi, mifananidzo, yakawanda kana yakabatanidzwa.
- Kuvandudza tsamba . Vanosimbisa marongerwo emakambani emabhuku ehurumende, saka inofanira kunge ine chinyorwa kana chiratidzo chekambani.
- Kusika kwemabhizinesi makadhi . Ivo vanhu, asi vanokuyeuchidzai iyo ikambani iyo mushandi ndeye.
Nhanganyaya yemaitiro emakambani
Kuedza kushingaira kuratidza chiratidzo chacho hachina kuenda pasina, unoda kuita mabasa akawanda kuti uite. Kusimudzira kushamwaridzana kwekambani kunosanganisa kwete imwe chete, asi basa rekugadzirisa mukugadzira mufananidzo wakajeka mumaziso evateereri, izvo zvinosanganisira:
- kukurukurirana kukurukurirana nevashandi vekambani;
- zvikwereti zvakakura zvekutsvaga zvigadzirwa zvemavara kune zvekupfeka, zviratidzo uye zvinyorwa zvekambani;
- kubata mharidzo kana zviratidzo;
- kusikwa kwezviyeuchidzo.
Mabhuku pamusoro pehutano hwehutano
Mabhuku ebhuku pamusana pekugadzirwa kwechifananidzo ndeyemhando yezvinyorwa zvekugadzirwa. Kutanga kufambidzana navo kunobatsira kubva mumabhuku akanyorwa mumutauro wakajeka uye kuzarura zvinyorwa zvekuumba imwe chete yekutengesa mharidzo yekambani. Utano hwezvematongerwo enyika mumashambadziro huchabatsira kuratidza kuverengwa kwemabhuku akadaro se:
- "Zvinonyanya kukosha zvedzidziso yekugadzira" Inna Alexandrovna Rozenson. Bhuku racho rinotaurirwa kuvadzidzi nevashandi vemakambani vari kutsvaka kugadzira basa rokusika uye kudzidzisa kuita zvisarudzo zvokugadzira.
- "Chiratidzo chekutengeserana: kurwisana nezvinoreva" Valery Borisovich Semenov. Bhuku rino rinotsanangura unyanzvi hwekugadzirisa logos uye zvimwe zviratidzo zvakasiyana zvemiti, izvo zvakakodzera kune dzimwe nzvimbo dzebhizimisi.
- "Unhu huzivikanwe. Kugadzira kubudirira kwekambani nekuzivikanwa kwekuona mubhizinesi. " Mark Rowden. Iri bhuku nderimwe remitungamiri yepamusoro yekuronga kuronga zvikomborero zvemaitiro emabhizimisi pamusoro pemakwikwi.
- "Zviratidzo. Nhungamiro yekuumba, kukurudzira nekusimbisa mabhizimisi akasimba. " Alina Wheeler. Munyori anotsvaga nzira dzekutaura nemashoko ekuratidzira kwechiratidzo muzvakanaka zvekushanda kwekambani.
- "Kugadzirwa: Nhoroondo uye Nhoroondo" Natalia Alekseevna Koveshnikova. Bhuku racho rinorondedzera mienzaniso yezvakagadzirwa kubva panguva dzekushandiswa kweiyo nyika yekare, saka vagadziri vanoshingaira kushandisa iko kukufemera.