Hazvisi chakavanzika chokuti nhasi vese mabhizimisi makuru uye maduku ari kuedza kutengesa kwete muhupenyu chaiwo, asiwo mumutambo. Nayo mawebhusayithi ane chiremera chakasimba chinokubvumira kutengesa zvishandiso nemasevisi ako. Kuuya-kuti chii uye kuti inobatsira sei munyaya iyi - tichazozviona munyaya ino.
Kuenda - chii ichocho?
Mukushandura kubva kuChirungu "peji pekutsvaga" - ichi ndicho chinangwa kana kuti peji peji. Kuenda ibhuku rewebhu rinoda chinangwa chekuwedzera kubudirira kwekutengesa uye kuwedzera vateereri. Pamusoro pazvo, webmaster anobudisa ruzivo nezvechigadzirwa uye basa uye anoda kukurudzira mutengi kuti aite. Nhoroondo yekumhanyira inotanga kuU.SA. Munguva yekusimudzirwa kwemakwikwi pakati pezvitoro zveIndaneti, pakanga pane chido chekugadzira chigadzirwa chaigona kubatsira vashandi kunzwisisa kuti imwe kambani yakasiyana sei neimwe. Munharaunda yeRussia, peji yekutsigira iri kungowanikwa mukurumbira.
Sei tichida KUNYIKA?
Zvichienderana nemhando yemapeji ekumhanyira, izvi kana kuti izvo zvinoitika zvinowanikwa, asi kazhinji vanoita zvinotevera:
- Zivisai chimwe chigadzirwa.
- Kurudzira kuita - kutenga chigadzirwa kana kushandisa sangano rekambani.
- Peji inotenderera inobatsira vatengesi kuti vaone kubudirira kwekutengesa. Pane chimwe chinhu chakadai seA / B - kuedza, kunobvumira kuwedzera kubudirira kwepeji. Nokuda kwechinangwa ichi, kutendeuka kwenhamba kunoverengerwa, kureva, chiyero chenhamba yevashandisi vakaita chiito chaidiwa kune nhamba yevaya vakangotarisa ruzivo rwepaiti.
- Unganidza ruzivo pamusoro pezvinotarirwa nevateereri uye ubatsire kuderedza kutengesa kwekutengesa
- Kupfuura mavaraidzo anowanikwa papeji ino anobatsira vashandi kusvika ku brand trust.
Makomborero ekuuya kwePeji
Mukurwisana kwekubudirira munharaunda yakakwikwidzana, vashandi vebhizimisi vanoshandisa zvigadzirwa zvakasiyana-siyana zvekutengesa. Kukweretesa kwakakodzera inzira chaiyo, yakagadzirira uye inobatsira yekuwedzera bhizinesi rako mumutambo uye kusvika kune imwe nzira yekubatsira. Pakati pezvakanakira ndeizvi:
- Kunyanya kutendeuka kudarika nzvimbo dzekugara.
- Chimiro chakareruka, nekuda kwekuti chinogona kugadzirwa nekutanga mubasa mumaawa mashomanana, uye kuchinja kwemashoko kunotora maminetsi mashomanana.
- Ideal Landing inoshandiswa uye inobudirira mudziyo, zvisinei kwete kukurudzira mutengi kuronga chero chinhu, asi asiya mazano avo ekukurukura. Somugumisiro, nheyo yevatengi vanogona kuumbwa, iyo mune ramangwana inogona kugovera mabasa avo kana zvigadzirwa mumagetsi e-mail.
- Kutsvaga zvakananga pamapeji kunyange paIndaneti isina simba.
- Wedzera chigumisiro kubva pakushambadzira kwemukati.
- Kuongorora uye kuongororwa kwehuwandu uye kukodzera kwekutengesa paInternet.
- Kuwedzera mukutengesa kunyange neine nzvimbo yakaipa inourayiwa site.
- Low development budget.
Iwe unogona kuwana mari yakawanda sei paunenge uchienda?
Kutendeuka mavara mapeji anonyanya kukunda masayiti akaenzana, nokuti inotora chikwereti-iyo mutengesi, uye inoruramisa zita racho. Izvo zvishoma kushandurwa kwemaji aripo ndeye 5%, uye huwandu - 30-40%, asi nehupfumi huno huwandu hunosvika 1-2% chete. A peji yekukweretesa peji inogona kuve kushambadzira, kutarisirwa, kana utachiona. Muchiitiko chekutanga, muenzi wacho anenge achangorasikirwa mune ruzivo rwakasimba rwe ruzivo uye anorayira zvinhu zvacho zvisiri izvo, achizvidemba zvavanoedza uye nguva yavanopedza.
Muchiitiko chechipiri, anokurudzirwa nemamiriro ezvinhu akanaka kana chipo chakavimbiswa kubva kune kambani, uye nechechitatu paanenge achiita zororo rake, anotarisa pamashambadziro, achizvienzanisa uye achitanga kuvimba naro. Kubatsiro kubva kune chikwereti kunobva pane mari yakawanda iyo munyori anoda kuisa mumugwagwa, nokuti achafanira kutenga, nokuti nzvimbo dzemaitiro akadai hazvibvumirwi neOO optimization. Nehurongwa hwega rega, mutengesi anogona kuwana $ 100 kana kupfuura, zvose zvinoenderana nemhando yezvakagadzirwa, rudzi rwekuuya, injini inoshandiswa, yakagadzirwa, nezvimwewo.
Nzira yekuita sei kutengesa?
Kubudiswa kwebhuku rimwe-peji bhuku rakajeka uye rakaoma. Pano unofanira kutevera mamwe mitemo. Mukutengesa kunyorera kunofanira kuva:
- Header
- basa kana chigadzirwa, kureva, tsanangudzo yaro yakazara;
- mapikicha nemavhidhiyo. Zvisikwa zvekugara zvisingagoni kuiswa kunze kwezvinhu zvakadaro zvine chokuita nechigadzirwa chinopiwa kana kushanda;
- kunobatsira kubva pakutsvaga;
- kuongorora kwevatengi;
- mifananidzo yezvigadzirwa zvemashoko;
- chinokonzera;
- inodana chiito.
Mienzaniso yekadhi rakagadzirirwa peji rimwechete:
Kuronga sarudzo
Ichi ndicho chimwe chezvinhu zvakakosha zvikuru. Kutengesa chikwereti kune chimiro chakajeka. Zvose zviri mukati pe peji zvakarongedzwa nenzira yakarongeka, iyo inowedzera kufanana kwemashoko nemudhi uye kumusundira pane zvaanoda. Mifananidzo yakachena uye yakajeka iri pedo nemiseve inoratidza kutungamirirwa. Umushandisi anowanikwa peji haazombofi akarasika paari, nokuti haana kuwandiswa nehuwandu hwemashoko, tsanangudzo refu, maruva emhando, zvigadzirwa zvemiti nezvimwe zvakadaro. Zvose zvinofanira kuva laconic, nyore uye zvakajeka, kuitira kuti munhu:
- Ndakaona musoro wakatsvuka.
- Ndakamhanyira nemufananidzo uye ndakatumira meseji.
- Akazadzwa fomu chaiyo.
- Ndakaita urongwa.
Kugadzirisa Kuenda
Kana iyo peji yekutsvaga yakasikwa pachishandiswa nzvimbo huru, SEO kugadziriswa kwekugadzirisa hazvizobatanidzi nedambudziko rakaoma. Chimwe chinhu, kana chichava nemapeji akazvimirira oga. Iwe unogona kuwedzera kutengesa nekutenga kushandiswa kwekutengesa-kwakagadzirwa, mamiriro ezvinhu uye zvakananga. Shanduro yekugadzirisa inosanganisira kushandiswa kwemeta tags, tsanangudzo, misoro, maikirwo, micro-markup, kutengesa mashoko. Muchikamu chekupedzisira, unogona kuwedzera zvinyorwa zvinyorwa zvechikwata neat hashi. Zvakakosha kuti zvinyorwa zvinowanikwa kutsvaga injini.
Zvaungaita sei kuti urege kukweretesa?
Mutengo unofanira kuitwa nokuda kwekutendeuka uye nzira dzinoshandiswa kuwedzera. Uye kunyange zvazvo peji imwe chete yakasikwa ye Direct and Teasers, Yandex neGoogle mamiriro ekutsvaga maitiro anofanira kushandiswa kusvika pahuwandu. Usakanganwa kufambiswa kwenhoroondo mumagariro evanhu . Chikamu chekodzero chinofanira kuva chakanakisisa, uye semantics yepamusoro mibvunzo inofanira kuva yakawanda. Iyo yakanakisisa inoshandiswa iyo ndiyo iyo inopindura zvizere zvikumbiro zvomushandi, inofanirwa kuzadzika uye inosangana nezvinodiwa zvino.