Kudengenyeka kwakaderera kunenge kuchidiwa pakati pevatengesi uye vanogadzira mitambo yekutamba mumagariro evanhu. Ikoko kwakanga kusina kufanana neshamwari yekunyoresa Snapchat, iyo yakasarudza kuti yakanga inonakidza ku "hit" nyeredzi. Mumutambo, munhu wose anokumbirwa kusarudza pakati pezviito zviviri zvinoita: "hit" Chris Brown kana "slap" Rihanna. Nharo yacho yakanga isingarumbidzwi naRohanna uye yakatsoropodza rusununguko pachayo pachena. Brown pachake haasati ataura nezvemashoko pamusoro pekuti zita rake rinoshandiswa pamitambo yakadaro yokuvaraidza.
Rihanna akadhinda mu Instagram chirevo chinotevera:
"Snapchat, ndine chokwadi kuti iwe unoziva kuti kushandira kwako hakuna kuiswa mune zvakarongwa zvandinoda. Ndiri kuedza kunzwisisa kuti chii chinonzi icho chinodhaka chemarara yakabuda munguva pfupi yapfuura muchikumbiro chako. Ndinoda kufunga kuti uku kusaziva uye upenzi pane iwe, asi zvakanyanya? Iwe wakapa mari yakawanda mumushandi unonyadzisira unoda "hit"! Iri jokes rinokonzera vanotambudzika vemhirizhonga kumhuri vachizvinyadzisa ivo pachavo uye hazvisi munhoroondo yangu chaiye, manzwiro akadzika. Ichokwadi ndechokuti vakadzi, varume nevana vakambova nechisimba kamwechete muupenyu hwavo uye avo vari mumamiriro ezvinhu akaoma vave vakavimbika. Pakarepo ramba iri purogiramu iyi, iwe unonyadzisa iwe! "
Izvo zvinoitika kubva kambani hazvina kutora kwenguva refu. Zvinonyatsozivikanwa kuti vamiririri veScapchat kuburikidza neBBC vakakumbira kukumbira ruregerero rwepamutemo uye vakaedza kururamisa mashoko aya:
"Tinozvidemba kuti chikumbiro chacho chakagumbura manzwiro uye zvakaitika zvevanyori vedu. Kutengeswa kwakagamuchirwa nekukanganisa uye kufungidzira kutyorwa kwemitemo yepakati pekugara. Tatove tisina kubvisa basa rekusetsa. "
Sezvaunogona kutarisira, mhinduro yebhaal haina kubatsira kambani, Snapchat zvikamu zvave zvatowa ne5%.
Yeuka kuti nhau huru yekurohwa kwemuimbi nemunhu waimbova anodiwa Chris Brown - munhu wose anoziva. Muna 2009, mureza wacho akawanikwa aine mhosva uye akapiwa nguva yekutongwa kwemakore mashanu, pamwe nekudziviswa, achidzivisa kuswedera kune waimbova mudiwa pedyo nemamita makumi mashanu. Saka hazvishamisi kuti kushandiswa kwemutambo kwakabvisa resonance yakadaro.
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Cherechedza kuti vatevedzeri vakatsigira muimbi. Pamusangano wekugarisira vanhu, zviuru zvekunyunyuta uye zvigadziro zvekugadzirisa hurongwa hwekuumba maitiro edzikati uye maitiro avo emitemo akawira pasi.