Munyika yemazuva ano, mahwindo ezvitoro zvakawanda anozadza zvipfeko zvechigadzirwa chechigadzirwa. Izvi hazvishamisi, nokuti mutengi anogona kuva nechokwadi chehutano hwavo, pamwe chete nekuti ichi kana kuti tsanangudzo yewadhirobheni inogadzirwa maererano nemafambisirwo emazvino. Mazuva ano ma mods haagoni kufungidzira upenyu hwavo vasina shangu dzekushongedza zvigadzirwa zvakagadzirwa, izvo zvinobudiswa nemichina yakakurumbira. Zvisinei, kakawanda makambani ane mbiri mukurumbira anotengesa nguo dzavo, shangu uye zvinhu zvakasiyana-siyana pazvinhu zvinoshamisa. Yakawanda muEurope, kambani yeSweden yakaita mukugadzirwa uye kutengeswa kwemavara anoshambidzika H & M, inopa michina yayo pamitengo inodhura, saka anenge anenge wese anokwanisa kuzvipa.
Nhoroondo yeH & M brand
Nhasi, mazana evarimi vari kushanda pakusikwa kwezvokugadzirisa zvishandiso, shangu, zvigadzirwa, zvipfeko uye kunyange mbatya dzemumba. Zvisinei, nhoroondo yekambani yakatanga zvakare muna 1947. Erling Persson akatanga nhepfenyuro mumuduku muduku weSweden weVästerås. Zvadaro chikamu chakanga chabatanidzwa mukugadzirwa kwevakadzi chete zvipfeko. Pakutanga, kambani yainzi Hennes. Muna 1968, kambani yakawedzera huwandu hwezvigadzirwa, nekuda kwekutenga kwezvivako muStockholm. Kubva panguva iyo chiratidzo chinonzi Hennes & Mauritz uye chinogadzira zvipfeko zvevakadzi uye zvevarume.
Kubva muna1970, nzvimbo dzekambani dzave dzichiwanikwa kwete kuSweden chete, asiwo mune dzimwe nyika dzakawanda dzeEurope. Chiratidzo cheH & M chakanga chichiwedzera kukurumbira, uye zvipfeko zvaive zvakafanana nevazhinji veEurope. Mumakore ekuma80, mwanakomana waPasson akapfuurira kuvakuru vekambani. Kutengesa zvipfeko pamadhura asina kukwana pasina kukanganisa maitiro ndiyo pfungwa yake, iyo yakaunza kambani kubudirira kunoshamisa. Zvishandiso zvepa brand zvakatanga kupararira pasi pose, uye nhamba yezvivigiro inofungidzirwa muzviuru.
Muma2000, mabhuku matsva akazarura rimwe nerimwe. MuRussia, kambani H & M uye zvipfeko zvayo zvakauya muna 2009. Chiratidzo chacho chakatanga kushanda zvakasiyana-siyana zvekutsvaga mapikicha mumakore ekuma 90. Zvadaro mapepa ake akabudiswa mumagazini, mapepanhau, akaparadzirwa mumigwagwa yemigwagwa uye akamira. Kubatsirana, nyika dzinokudzwa uye mhando dzakakwezva, pakati pavo ndiClaudia Schiffer . Kuumba mamwe mapoka, vakagadziri vakakurumbira vakadai saKarl Lagerfeld, Roberto Cavalli, Stella McCartney nevamwe vazhinji vakatanga kukokwa.
Ndeupi mutemo wekambani yakakurumbira?
H & M inozivikanwa nekambani inoburitsa chete zvipfeko zvepamusoro uye zvemazuva ano pamatunhu akaderera zvikuru. Kwemakore ose ehuripo, iyo brand inonyatsoteerera kune zvakanakisisa zvehutano. Pasinei nekuti iyo kambani inotarirwa kumusika mukuru, izvi hazvizokanganisa hutsika hwezvigadzirwa. Izvi ndizvo zvakabvumira H & M kuti ibudirire kudai. Kwemakore akawanda, H & M yakabudisa zvakasiyana-siyana zvebhandi, izvo zvinoshamisa kwazvo, nokuti zvinokodzera zvakakwana pamufananidzo.
Mucheka kubva kune H & M hausi wekutsvaga, nokuti kazhinji vagadziri vanomiririra mhando dzakasiyana-siyana dzinogona kusimbisa hukadzi uye kuita kuti chifananidzo chive chepakutanga. Mipfeko kubva kune H & M inogona kubatsira mune chero mamiriro ezvinhu uye panguva imwe chete inokupai iwe muchiedza chakanaka kuburikidza nekucheka kwepakutanga. Jacket kana jasi H & M zvechokwadi ichazadza uta muzvose zvechikoro uye zvisingatauriki . Panguva imwecheteyo, unogona kusarudza muenzaniso unofanirana nekutenda kwako uye kutora. Inogona kupfekedzwa newadhirobe chinhu chakafanana neH & M jeans, iyo iyo kambani inowedzerawo muhukuru hwakawanda.
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