Kubva pamazvipfeko ezvipfeko zvevakadzi nhasi iwe unogona kugadzira hondo yose - kureba kwemazita emazita kunoshamisa nekukura kwayo, uye zvinoratidzika kuti hapana vakadzi vakawanda zvokuti mabhii aya aizove 100% anobatsira. Ndicho chikonzero mune bhizinesi rebhizimusi kune mitemo yega yekushanduka-dzimwe marongerwo akamira pamusoro pevamwe kwete kwete chete nekududzirwa kwevanhu, asiwo nemutengo, hupfeko yezvokugadzirisa uye zvimwe zvikamu.
Rating yezvigadzirwa zvemagetsi maererano neBrandZ
BrandZ ibhuku rekodhi rekodhi rakadhindwa ne data pane vanopfuura 650 000 vatengi uye 23,000 marandisi. Kubvira muna 2006, BrandZ yakatanga kuenzanisa kukosha kwezvikwata, umo mahofisi zana anopiwa uye zvachose marongerwo emhando dzakasiyana dzinobata. Ngatitsvakei kuti zvipi zvezvipfeko zvakapinda mazita ezvepasi rose.
- Nzvimbo ye 26th - yekutanga mukambani yekutarisa, kutengesa nguo, shangu nezvimwewo - Louis Vuitton. Iri muboka re "mararamiro", uye rinodhura madhiyoni mamiriyoni 24,312. Izvi hazvishamisi, nokuti zvikwama zvekambani - chinhu chinodiwa nevakadzi kubva kumativi ose enyika, pasina kufungisisa nzvimbo dziri kure kwazvo, hongu, apo pfungwa yefashoni iri mumucheche.
- 57 nzvimbo - Nike. Vanhu vanoda mitambo, uye Nike inobatsira kuita kuti ifare. Zvechokwadi, iyi ndeimwe yemakambani anozivikanwa zvikuru emitambo munyika, uye kuongororwa kwayo kwema 13 917 mamiriyoni emadhora kwakarurama zvakakwana.
- 62 nzvimbo - H & M. Pasina zvipfeko zvekambani yeSweden, hapana rimwe chete rinorondedzera mumigwagwa yemugwagwa - mabhogi, vatori vemifananidzo uye mhando dzakadai sehupfeko dzeH & M dzakanaka, uye vakapa huwandu hwekambani uye mutengo ($ 13,006 mamiriyoni), ichokwadi kuti rudo rwavo rwakwegura zvikuru uye yakasimba chaizvo.
- Panzvimbo yechina mumatambudziko edu ezvokupfeka zvevakadzi, uye pa1 71 mumutambo weBrandZ - Hermes. Zvikwama zvakasiyana-siyana uye zvikwata zvinomanikidzira vakadzi kumutsara, zvinogara kwemakore anoverengeka, uye zvichida kumirira kwenguva refu uye kunokanganisa kuongororwa kwekambani - 11,917 mamiriyoni chete emadhora.
- 86 nzvimbo - Zara. Mutori wechiSpain, muridzi weZara Amancio Ortega, anoziva kuvaka bhizinesi kutengesa mbatya dzevechiduku shoma. Kana iri bhajheji, kuongororwa kwe $ 10,335 mamiriyoni ibumisiro yakanaka.
- Nzvimbo yepfumbamwe - Paff-Dreams. Ichi chinonzi chichifungidzirwa pa $ 9,600 mamiriyoni, uye ndiyo ichangobva kugadziriswa yeBrandZ, yemuchina wezvokupfeka.
Iyo yakanakisisa zvipfeko zvepfeki neForbes
Forbes nguva dzose aive nemufananidzo wake wezvinhu zvakasiyana-siyana zvehupenyu, uye maziso avo haana kupfuura nezvipfeko zvepfeko. Saka, iro rakakurumbira zvipfeko zvemaForbes zvinowanzofananidzirwa nehuwandu hwehuwandu:
- Gucci.
- Louis Vuitton.
- Burberry.
- Chanel.
- Versace.
- Prada.
- Dior.
- Alexander McQween.
- Giorgio Armani.
- Ralph Lauren.
- Hermes.
- Dolce & Gabbana.
- Salvatore Ferragamo.
- Dunhill.
- Calvin Klein.
Mifananidzo yakakurumbira yefashoni nemasikirwo akasiyana-siyana
Nhamba yezvipfeko zvepasi zvekugadzira zvinogona kurongeka uye pane zvakasiyana-siyana, somuenzaniso, mumutauro:
- Zara;
- Calvin Klein;
- Dolce & Gabbana;
- Giorgio Armani;
- Dior;
- Prada;
- Versace;
- Chanel;
- Burberry;
- Gucci;
- Louis Vuitton ;
- NAF-NAF;
- Guess;
- Lacoste;
- Morgan;
- Reserved;
- Alexander McQween;
- H & M;
- Zara;
- OGGI;
- Mango;
- Sela;
- Colin's;
- Topshop;
- Chloe;
- Columbia;
- Givenchy;
- Kenzo;
- Kira Plastinina;
- Mexx;
- Miu Miu;
- Monica Ricci;
- New Look;
- O'stin;
- Savage.
Mifananidzo yakakurumbira yevakadzi vasina kupfeka zvipfeko
Zvipfeko zvisingabatsiri uye zvakasvibiswa zvinogona kutengwa kubva kumiganhu inotevera:
- Zara;
- OGGI;
- Sela;
- Colin's;
- Mango;
- Topshop;
- New Look;
- Savage.
Mhando dzakanakisisa dzezvipfeko zvevakadzi kubva muchikwata che "peputi"
Nyora yemakambani ezvigadzirwa zvemagetsi anoshandiswa mukugadzira zvidzitiro zvinotevera:
- Lormar;
- Victoria's Secret;
- Milavitsa;
- Triumph;
- Agent Provocateur;
- Chantal Thomass;
- Intimissimi.
Rondedzero yemasikirwo anozivikanwa emitambo yevakadzi
Nhamba yezvikwata zvakakurumbira zvemitambo yevakadzi mumashure eSoviet inoita seino:
- Adidas.
- Nike.
- Puma.
- Reebok.
- Columbia.
- Esprit.
- Taura.
Urongwa urwu hunomiririra zvose zvakanakisisa mararamiro enyika yenyika.
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