Kusvika iye zvino, kukurudzirwa kwehutano hwevanhu (SMM kukurudzira) kuri kuwedzera uye kunowanzozivikanwa, uye zvinoratidzika sekuti munhu wose akanganwa nezvekare uye nzira yakavimbika yekutumira e-mail. Vakawanda vanofunga kufambira mberi mune izvi sevanenge vachida, vakaenda munguva yema2000.
Ichokwadi kuti, kusvika panguva iyo kupera kwemashoko kwakashandura zvakanyanya kumasangano evanhu, zvisinei, pasinei nekusvika kukuru kwevateereri, vanhu vanouya kumagariro evanhu vekukurukurirana uye varaidzo uye havadi chaizvo kuziva ruzivo rwebhizimisi.
Bhuku rinonzi "Marketing Newsletters" rakabva kuna Jan Brodie harina kukoshesa kubvisa nzira dzekupedzisira dzekusimudzira michina, asi inotsanangura zvakajeka kuti sei munhu asingafaniri kukanganwa nezvekare-akanaka mazita emahofisi senzira yakanaka kwazvo yekusimudzira chigadzirwa chako kumusika. Zvisinei, neshandiswa iyi unofanirwa kunyanya kuchenjerera kupfuura kune vamwe vakawanda - kuparadza mukurumbira wako nekushandisa zvisina kufanira email mailings zviri nyore kupfuura kushandisa chero imwe nzira.
Bhuku racho rinotaura nezvezvinhu zvinotevera zvekutengesa tsamba:
- Sei kugoverwa kwevateereri kuchikosha uye kuti ungaziva sei vanyori vaunoda.
- Sei mabhuku e "mail" akatengwa "akaipa", kunyange akafananidza nevateereri vako.
- Nzira yekugadzirisa sei bhizinesi yakarurama uye nei zviri nani kubvisa vanyori vasingabatsiri zvachose pane kuchengeta vhudzi.
- Technical aspects of mailings - maitiro ekuputira-spam filters, sei kuunganidza yakaenzana nhamba nevashandisi.
- Zvinyorwa uye zvinowanzovhiringidza ma-mail, uye chii chakanaka kuchengetedza kufarira kwevashandisi kune tsamba yako.
- Kuita sekunyoresa kwekutsvaga kwakabva pamusana pekushandisa.
- Kushandisa nzira dzepfungwa dzekutungamira kunekutengesa uye kugutsikana kwezvinodiwa nemushandi.
- Kuongorora kwekubudirira kwekutengesa e-mail, pamwe nekupfupisa kwezvigadzirwa zve mailings.
Bhuku racho rakanyorwa mumutauro wakajeka uye panguva imwechete zvakanyanyisa - kuverenga kwayo hakuiti nguva yakawanda. Zvinokurudzirwa kuverenga kune ani zvake anotengesa kutengesa paInternet.