Mass-market

High fashion ndeyevanhu vane pfuma vanogona kuwana zvakawanda. Zvisinei, kusavapo kwemari yakawanda inogona kushandiswa pamapfekete, shangu, zvishandiso uye zvipfeko zvinokonzerwa nemitauro yezvokutengeserana dzinonyanya kuzivikanwa hazvirevi kuti hazvibviri kutarisa zvine chiremera uye zvinoshamisa. Zvatinotarisa pamatunhu emunyika, mushure mechinguva inowanikwa mumusika mukuru, asi mune mamwe maitiro. Chii chinonzi "misika huru" inorevei? - Iri ndiro boka rezvigadzirwa zvakagadzirirwa vatengi vekambani, izvo zvinoreva, mutengi wevatengi. Mune hupfumi hwemazuva ano, chikamu chemahombekiti chemahombekiti chinoshandisa imwe yezvinzvimbo zvinotungamirira. Kukosha kwayo kunofungidzirwa pamari inopfuura 190 mabhiriyoni ema euro.

Makomborero emusika mukuru

Ndezvipi zvakasiyana, somuenzaniso, zvipfeko zvekirasi-yepamusika yechikwata kubva kune zvikwangwani zvinenge zviri zvepamusoro zvezvikwata zvinogadzirwa? Chokutanga, hutsika hwema-mashamba emitengo inofungidzirwa seyeroji. Izvi hazvirevi kuti zvinhu zvakadaro zvakashata kana zvisina kufanira kutarisirwa. Kushandiswa kwezvinhu zvinodhura zvishoma, nzvimbo yekugadzirwa munzvimbo dzisina basa rakaderera, zvishoma pasi kudengesa mari inoshandiswa nemhando yemashamba akawanda, izvo zvinoita kuti zvikwanise kuderedza zvakanyanya mari yezvigadzirwa zvekupedzisira. Izvi ndizvo zvinokwezva mutengi kune chikamu ichi chemusika. Pamusana pekuti zvibereko zvinotarisana nemitambo yefashoni uye zvinopesana mukuwedzerwa kwehurumende, kukoshesa kwayo kunowedzera gore negore. Nenzira iyo, zvakakodzera michina yekuwanda-misika inosarudzwa nevaya vanogona kuwana zvakawanda. Nokudaro, vazhinji vanozivikanwa vepasi mumararamiro ezuva nezuva vanosarudza zvakanakisisa pamusika mukuru, uye mbatya nehombodo, zvakasikwa nevatumidzi vanozivikanwa, ndezviitiko zvakakosha.

Best of the best

Kuzadzikisa kwezvinhu zvechikamu ichi kazhinji kunoitwa panzvimbo dzakasiyana-siyana dzekutengesa, uye basa rezvikwata pachazvo-mashamba-misika ndiyo muenzaniso mukuru wekuiswa kwechirongwa chechirongwa.

Chiratidzo chikuru chekudiwa kwemhando ipi neipi yehuwandu yehuwandu hwekutengesa kwayo, saka zviri nyore kuziva mhando dzakanakisisa dzemashamba-mashamba. Aya ndiwo mazita anozivikanwa kune mamwe ma fashionista, usavanza ruzivo pamusoro pehuwandu hwebatsiro nekutumira zvinyorwa pamashizha avo ehurumende. Nhamba yezvakanakisisa inoshandiswa pamari yekambani-zhinji yemakambani. Uye iyo inonyanya kukohwa ndeyeSweden brand H & M, inowana mari inodarika mabhiriyoni 12 pagore uye inotarika zvinopfuura 6% yemusika wepasi. Nhasi, H & M inofara nemapfekete, zvipfeko, shangu, zvipfeko uye swimwear uye vakadzi, uye varume nevana. Hazvina mubvunzo kuti zvakare - mukana wekutengesa paIndaneti.

Munzvimbo yechipiri ndiyo kambani Gap ine mari inopfuura 10 mabhiriyoni eiri pagore uye inotarisa anenge 5% yemusika. Chiratidzo cheAmerica, chakasimbiswa muSan Bruno muna 1969, chakakwanisa kuva chechipiri pasi pano maererano nehuwandu hwebasa rekutengeserana. MuAmerica, Gap ndiye mutengesi mukuru wezvipfeko zvemhuri yose.

Inovhara vatatu vatengi vanofarira vatengi brand Uniqlo (vanowana mari inopfuura mabhiriyoni masere mabhiriyoni pagore, inenge 4,5% mugove wemusika). Pasinei nemuJapan mavambo echiratidzo chacho, zvigadzirwa zvaro zvinoshamisa zvikuru kune dzimwe nyika, uye kunyanya muUnited States.

Pakati pezvipfeko zvinoshandiswa zvepfeko ndizvo Esprit, Calvin Klein, Zara , Mango uye Topshop.

Kucherechedza kunobhadharwawo kune zvipfeko zvemukati wemusika. Ichi chinyorwa chinodikanwa chaGarnier, L'Oréal, Lumene, Max Factor, musha we "L'Etoile", uyewo zvishoma kudhindwa, asi mukutsvaga NYX, Sleek MakeUP, Essence, Catrice, NoUBA. Nenzira, kusimuka uye kunongedza zvipfeko zvema-mass-market zvinoshandiswa nevanyanzvi.