Mutauro weItaly Replay unozivikanwa kure kure nenyika iyo yakatangwa muna 1978. Iko kunyanya kwechiratidzo ichi kune fashoni vechidiki jeans - nguo, iyo kwemakumi emakumi emakore inonzi inonyanya kushandiswa uye inonakidza. Mugadziri weItaly Replay inobereka kwete jeans chete, asiwo dzimwe mbatya dzakagadzirirwa vakadzi nevarume vane makore 18 kusvika ku35. Mukuwedzera, kuburitsa kwekambani kunosanganisira zvishandiso, shangu, uye zvinonhuwira. Chinozivikanwa chichizivikanwe nekuda kwekushongedzwa kwayo nyore nyore. Sezvakashongedza vashandi vanoshandisa maitiro ekushongedza, midziyo yesimbi, mahombekiti makuru ehomwe uye zvinokonzerwa nekupfeka uye kubvarura.
| | | |
| | | |
Trademark History
Yakagadzirwa Replay brand muna 1978 naClaudio Buszol, akafuridzirwa, asinganzwisisiki, nekuona mutambo webhola paTV. Akave nemuviri wekugadzira mararamiro ake chaiwo kwenguva yakareba, asi yaiva izwi rokuti Replay, iro raigara richipenya pahwindo rebhuruu panguva yekudzokorora kwezviitiko zvinonakidza zvemutambo, zvakamuita kuti aite. Zvisikwa zvokutanga zveButzola zvaiva kako kaduku kemabheji emadzimai, akaitwa mumutambo wekurima . Vasikana vakaedza mudiki wechigadziri, asi akasarudza kuwedzera mararamiro, achifunga nezvezvigadzirwa zve denim. Mumakore makumi mapfumbamwe apfuura, jeans dzaishamisika zvikuru, saka chekutanga yakatengeswa kunze kwezvingwa zvekupisa. Muna 1989-1991, jeans yakasimba Replay yakatengeswa muhuwandu hunopfuura mamiriyoni maviri maviri!
Jeans "Replay" yakaita kuti muumbi wavo azive munyika yose. Muna 1991, Claudio Buszol akasayina chibvumirano neFood Box, maererano nekuti brand yake yakava chikamu chekambani iyi. Uye muumbi haana kurasikirwa! Ndichionga mutengo uyu, Replay yakakwanisa kuisa jeans nezvimwe zvipfeko pamusika wepasi rose. Muna 1991, yakazarura chikwata chekutanga muMilan, muna 1993, yakazarura chivako chinonzi branded muNew York. Kusvikira muna 1998, kumativi ose enyika ine nguva yemazuva 8-10, itsva Replay boutiques yakazarurwa, iyo nhasi yakawanda kupfuura zviuru zvitanhatu. Parizvino, inenge 80% yezvose zvinogadzirwa zvinogadzirwa neBhokisi reMafasitori zvinhu zviri pasi peReflay trademark. Muvambi wekambani wakapfuura muna 2003, asi avo vanogamuchira vanoenderera mberi vachienderana nefilosofi yeButzol.
Fashion jeans
Mumakore ekutanga ebasa Claudio Butzol akasika mienzaniso ye jeans yeklasi yekugadzira. Gare gare, akasarudza kuvandudza chitarisiko chavo, kuwedzera zvitsva zvitsva. Pakutanga vaive vashandi vesirivha zvakanyanya, zvino-maitiro ematritions, zvishoma pashure - zvisingawanzoshandiswa panguva iyoyo kushandiswa kwematehwe, machira uye mashizha. Yakanga iri nguva yekuedza necheka, nokuti kazhinji Replay jeans neine rivets yechipfuva haigoni kunzi inove itsva. Muchikamu chechirongwa chakatanga kuonekwa uye mhando dzakawanda, dzakanaka zvekushanda kwezuva nezuva, uye dzakapetwa jeans , izvo zvakasarudza vasikana vaduku. Nhasi uwandu hweReflay jeans hwakakura zvikuru zvokuti munhu wose anogona kusarudza chaizvo muenzaniso uyo uchagutsa zvose zvaunoda. Saka, somuenzaniso, shanduro yakasimba tight jeans Replay Rose inofarirwa nevakomana vashoma vasikana vanosarudza shangu dzakanaka nezvitsitsinho, uye vafambidzana vakomana vane rusununguko rusununguko avo vanowanzoda kupinda mune vashandi vavo vekugadzira shangu pachitsiko chepamusoro.
Ikuti Replay trademark haina hanya nekuteerera kwezvigadzirwa nemamiriro ezvinhu enyika. Kudzivirirwa kwezvakatipoteredza ndeimwe yenzira dzebasa rekambani. Saka, injine Replay yakakwanisa kuzivisa teknolojia yekugadzira yekutengesa denim, iyo inobvumira kunyanya kuderedza mvura yekushandisa.
| | | |
| | | |
| | | |
