Mumwe munhu akambotaura kuti nhoroondo inoyeuka mauto ayo. Uye ndezvechokwadi. Adidas mutungamiri mumhizha yemitambo. Asi ma heroes haana kuberekwa, anova. Uye, zvechokwadi, munhau yekuva Adidas kune zvadzo uye pasi, mufaro wavo uye kuvhiringidzika. Asi pasinei nezvose, nokuti nhasi Adidas ndiye mutungamiri anozivikanwa pasi rose mukugadzirwa kwe branded sportswear nezvimwe zvinhu.
Nhoroondo yekambani Adidas
Nhoroondo yekambani Adidas inotora midzi yayo kubva kuma1920s. Makore anodarika makumi mana apfuura, nyika yakatanga kuona michero yemhuri yeDassler, iyo yakazove yakagadzirwa neAddas. Rudolph nemukoma wake muduku Adolf Dassler vakatanga bhizinesi ravo remhuri mumabhadharo amai, asi munguva pfupi muna 1924 kambani yakatangwa inonzi "The Dassler Brothers Shoe Factory." Nhau pamusoro pekusimbiswa kwekambani Adidas, inotaura kuti muna 1936, "Dassler" yakazivikanwa muGermany semuenzaniso wezvishongo zvemitambo panguva iyoyo. Zvinhu zvakafamba zvakanaka, uye muna 1938 kambani yakabudisa zvuru zviviri zvehombodo zuva nezuva. Asi hondo yakakurudzira makadhi kune vakawanda. Kubudiswa kwekambani mbiri panguva iyoyo kwakagadziriswa. Mushure mehondo, bhizimisi remhuri yaifanira kusimudzwa zvishoma kubva pakutanga. Nokukurumidza, muna 1948, hama dzeDassler dzakaparadzanisa bhizinesi remhuri, iro, chaizvoizvo, rakanga riri kutanga kwenhau yeAdhidas brand. Rudolph akasiya shandisi, achishevedza kambani zita risati razivikanwa kuti rivepo - "Puma". Adolf, iyewo, achigara nhaka yechipiri yebhizimisi yemhuri, inonzi kambani "Addas", uye zvishoma gare gare chakashandura zita racho kuti "Adidas". Panguva imwecheteyo, chikwata chekambani iyi chinowanikwa kwekutanga.
1948 kwaiva kutanga kwemamiriro evanhu vainzi Adidas, saizvozvowo. Uye, pasinei nekubudirira kwekambani, Adidas akapfuurira kubereka shangu chete. Uye 1952 yakave yakakosha nokuda kwekambani nekuti nhungamiro itsva yakaratidzwa munhau yeAddas. Gore rino, mutauro unozivikanwa wakatanga kubereka zvimwe zvigadzirwa pasi peikiratidzo. Yokutanga kuva zvikwama zvemitambo, zvishoma gare gare Adolf akasangana nemuridzi wekambani yepekisi Willie Seltenraich, uyo waakarayira zvikwata zvemitambo zvekutanga zvine chikwata cha Adidas logo. Kwapera nguva yakati, Adidas akasunungura bhora rake rekutanga bhora. Iko kambani yakabudirira, uye gore negore yakazouya nechivimbo kune "Olympus" yekugadzirwa kwemitambo. Uye kunyange zvazvo mamiriro ekambani akawedzera kukura nema 1990, makore matatu gare gare, kubva muna 1993, Adidas atora nzvimbo yayo yakakodzera pakati pevatungamiri vemasikirwo emitambo.
Kusvika iye zvino, nhoroondo yekusikwa kwekambani Adidas ndiyo inonyanya kufarirwa, uye vateereri vemazita aya vanotaura kuti kana iwe unonyatsoda chimwe chinhu, ipapo zvose zvinogona kuwanikwa, sezvakaita hama Dassler.
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