Pfungwa yekusika kambani American Apparel yekugadzira zvipfeko ndeyeCanada Dov Charny. Akatova mumakore makumi masere akaunza zvinhu zvakananga kuCanada kubva kuCanada, achizvitengesa kune avo vakanga vasina kufarira zvipfeko zveRussia. Akange asingakwanisi kupedza yunivhesiti, saka, achikwereta mari kuna baba vake, Charny akasarudza kubudisa zvipfeko, masokisi, mbiru uye T-shirts. Pakazosvika gore ra1997, apo dare rekutanga reAmerican Apparel rakazaruka, chikwata chacho chaisanganisira mbatya, shangu, midziyo uye kunyange mbambo dzepambo. IAmerica Apparel ikasiyana nemamwe mune kuti yekugadzirwa kunoiswa mufekitari imwe muLos Angeles, uye kushandiswa kunoitwa pane imwe nzvimbo yekutengesa. Iyi ndiyo inowanzosawanikwa apo iwe unogona kuona pazvinhu zvose chinyorwa chakanyorwa chakanyorwa muU.SA.
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Nyanzvi hadzifungi kuti maAmerica Apparel nguo dzakadzingwa nekuda kwekutengesa kunotyisa. Kuti uite mitambo yekutengeserana, vatungamiri vechikemani vanokukoka vanozivikanwa zvekuona zvinonyadzisira, transgender vanhu, vasikana vaduku nevakadzi vezera rekurega basa. Icho chishuvo chekutsamwisa ndicho chikonzero icho chirwere chiri kuramba chiri kurwisana kuti chirambe chiripo, nokuti gore negore zvipfeko zvinoshambadzirwa pasi pekutongwa, uye Dov Charny anomanikidzwa kubhadhara mari. Nheyo yekambani inogara ichipomerwa nezvekushungurudzwa kwepabonde, asi izvi hazvikwanisi kupupurirwa nekuda kweshoko rakakosha pamusoro pekusati kuzivisa kwekupesana musimboti yakasayirwa nevashandi veAmerica Apparel. Asi iye akatanga nheyo haaedzi kuisa mamiriro acho ezvinhu, kuenzanisa pamucheto wezvinobvumirwa.
Nguvo yekutsvaga
Huzivo yeAmerica Apparel inobva pakutsamwiswa uye rusununguko rusingaperi, runoratidzwa mune zvokupfeka. Kutsigira mharaunda yeGGBT, American Apparel inobereka T-shirts nezvinyorwa zvakakodzera. Zvisati zvishoma zvinoshandiswa jeans neAmerica Apparel, iyo yakawanda iyo yakaoma, inonyanya kusimbisa kumira kwemukadzikadzi. Kwete kare kare, chikwata chacho chakaita chisarudzo, kusunungura kuunganidza kwema jeans . Aya mavara ehurukuro ari kudiwa zvikuru, nokuti ivo vanofamba. Pasinei nehuwandu hwematongerwo emitengo, zvipfeko zvekuunganidza zvitsva zvinotengeswa nekukurumidza. Rudo rukuru rwevasikana runoshandiswa netiketi yetiketi uye shorts American Apparel, iyo inobvumira kuumba zvifananidzo zvinopisa. Nenzira, kana iwe uchida chikwata chemarefu-mienzaniso kana mufananidzo muvhu, chikwata cheAmerica Apparel hachikwanise kupa chimwe chinhu. Charney anotenda kuti zvipfeko zvinofanira kunge zvakasununguka uye zvakasviba sezvinobvira.
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Asi chido chekutyisidzira hazvirevi kuti vanoda vanoda tsika yakadzikama havazokwanisi kutora mbatya kubva kuhomwe dzakawanda dzakapiwa kuvasikana vemafashoni pasi pose neAmerica Apparel. Mucheka wakaipisisa mumapfekete emuvara wekare, mapeketi akaputika, mashizha echeki-mbambo uye mabhandi ekudzidzira anowanikwawo mumakambani ekambani.
Makore mashomanana apfuura, kambani yakawedzera mabhenji akasiyana-siyana uye mabhanhire. Kuva newadhirobe yako mutumwa bhegi kana bhegi reAmerica Apparel, zviri nyore kwazvo kugadzira uta hwemagetsi hunopisa zuva nezuva! Zvipfeko zvinogadzirwa neAmerican brand zvakanaka kune vasikana vaduku vasina kunyara kuratidza ivo pachavo uye vakagadzirira kutsvaga mafashoni ekutsvaga.
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