Helmut Lang inozivikanwa nemafashoni emafashoni akave ari munyika yepamusoro couture kwemakore anoda kusvika makumi mana. Kunyange zvazvo bhizinesi rechigadzirwa ichi harisi kufamba zvakanaka kwazvo, panguva ino chikwata chine nhamba inoshamisa yevaki vemunyika yose uye inounza huwandu hwakawanda kuvaridzi vezvikamu zvavo.
Nhoroondo yechiratidzo
Muvambi weiyo chiratidzo, Austrian fashion designer Helmut Lang kubva mumakore ekuyaruka aifarira kugadzira zvipfeko zvepakutanga iye nemhuri yake. Asati asvika makore makumi maviri nemaviri, jaya racho rakakwanisa kuzarura studio yake yefashoni muVienna muna 1977 kunyange zvazvo yakanga isina ruzivo rwakakosha.
Kwapera nguva shoma, dare rekutanga rakavhurwa muguta guru reAustria, iro rakazova rinoshamisa mukurumbira neViennese mugore. Parizvino, kunze kweAustria, kubwinya kwezvinhu zvechigadzirwa chacho hazvina kuuya kwenguva yakareba. Kwenguva yekutanga kukohwa kwevakadzi kwembatya pasi pechirwere Helmut Lang kwakaendeswa kuvanhu vose muParis muna 1986.
Mushure mokudaro, kuburitswa kwezvakagadzirwa zvechigadzirwa zvakaparidzirwa - mhando dzevarume, zvishangu uye zvigadzirwa zvevanyori zvakawedzerwa kune zvipfeko zvevakadzi. Kunyange zvazvo chakanga chiri kuita zvakanaka kwazvo, muna 1999 Helmut akatengesa hafu yezvikamu zvayo kune zvakanyanya kuzivikanwa Prada . Makore mashanu gare gare, akarega basa rake uye akadzamisa zvachose maitiro ehurumende kumuchechi weCroda Group.
Ichi chiito chakanga chakaita kuti pave nokuwa kwechiratidzo chaHelut Lang, asi muna 2006 yakatengwa nekambani yeJapan Link Theory Holdings. Kubva panguva ino vatungamiri vekusika vekambani itsva vakava vakaroorana naMichael naNicol Kolose avo kwenguva yakareba vakapfuurira tsika dzeHelut Lang uye vakakwanisa kufema hupenyu hutsva mune zvigadzirwa zvake.
Products Helmut Lang
Zvose zviwanikwa zvechirwere Helmut Lang zvinoratidzirwa nekushamisa kunoshamisa, kukanganisa uye minimalism. Muzvipfeko zvevakadzi nevarume veizvi vadziki-mavara-mavara emhando yemavara nechena machero, uye chikamu chikuru chezvipfeko chinourawa pane imwe pamba kana zvigaro zvitsvene.
Aesthetics yomugadziri akapararira kunyika yezvinonhuwira. Muna 2000, brand Helmut Lang yakabudisa iyo inonaka yeEau de Parfum yevakadzi, uye shure kwayo - Eau de Cologne yevarume. Kwapera nguva pfupi paiva nemamwe marudzi maviri - Velviona yevakadzi uye Cuiron yevarume. Apo Helmut Lang akasiya nyika yefashoni yepamusoro, kusunungurwa kwezvinhu zvose zvakasvibiswa zvakabviswa, zvisinei, muna 2014 zvakare vakaona chiedza, vachichengetedza mafomu ekutanga.
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